The JM Influence System©

Turning Businesses
Into Market Killers

The JM Influence System^® identifies buyer friction, improves conversion performance and increases marketing ROI — working alongside your existing team, agency or as a complete delivery partner.

Request Performance Audit See Client Results

JM Influence System audit dashboard showing revenue efficiency and digital performance metrics

Trusted by growth
teams at global brands

Proof The JM Influence® System Works

Based on real client outcomes across Google Ads, landing pages, websites and customer acquisition systems.

Saved $17,500/m on Google Ads

“We implemented the audit recommendations and were able to spend $17,500 per month less, while generating more leads overall!”

$400,000 Generated in 6 Months

“We completed the audit, implemented the recommendations internally, and generated more than $400,000 in additional revenue within six months.”

4 Qualified Leads In 2 Weeks

“The audit identified the homepage and offer as priority opportunities. Following implementation, we generated four qualified leads within two weeks.”

HOW THE JM INFLUENCE SYSTEM WORKS

Improve The Performance Of Everything You Already Have

The JM Influence System® plugs into your team or agency to uncover wasted spend, buyer friction and conversion bottlenecks across Google Ads, landing pages and your website — then gives you a clear roadmap to improve performance.

What We Analyze

Google Ads & Search Terms

Identify wasted spend, poor-fit keywords and low-intent search traffic.

Landing Pages

Find where visitors hesitate, lose confidence or fail to take action.

Website Experience

Review friction across navigation, messaging, trust and enquiry pathways.

Messaging & Positioning

Check whether your offer speaks to what buyers actually value.

What The System Does

Identifies Buyer Friction

Uncover the doubts, questions and barriers stopping prospects from moving forward.

Improves Traffic Quality

Align campaigns with buyers who have the right intent and fit.

Improves Conversion Paths

Connect ads, pages and next steps into one clearer journey.

Creates Clear Priorities

Give your team or agency a roadmap of what to fix first.

What Improves

Less Wasted Ad Spend

Stop paying for clicks, keywords and audiences that do not convert.

Better Quality Leads

Attract better-fit prospects who are more likely to become customers.

Higher Conversion Rates

Turn more existing traffic into qualified enquiries and sales.

Clearer Growth Priorities

Give your team or agency a clearer system for improving results.

Works with your current setup (No disruption. No red tape).

JM works alongside your internal team or agency to improve performance without disrupting what already works.

Strategy Agency Support Team education Full delivery when needed

JM audit overview dashboard showing revenue efficiency, media efficiency, tracking confidence and scaling opportunities

Different Businesses.
Same System.

Whether the problem is wasted ad spend, weak landing page performance, unclear messaging or low-quality leads, The JM Influence System© identifies what is limiting performance.

These are not forecasts. They are historical outcomes from selected client projects where JM identified and implemented high-impact performance opportunities.

Examples Of Performance Improvements Identified And Delivered

Industry

Selected Project ROI

Increase In Leads

Reduction In Cost Per Lead

SaaS

89.6x

+42%

-28%

Finance

46.4x

+35%

-22%

Services

26.3x

+58%

-31%

Education

249x

+62%

-43%

Healthcare

12.7x

+47%

-26%

eCommerce

7.3x

+51%

-24%

Important: Results vary by market, offer, traffic quality, budget, implementation speed and sales follow-up. The audit is designed to identify the size and priority of the opportunity in your business before larger investment decisions are made.

5.0

Real Projects. Measurable
Commercial Outcomes.

The JM Influence System© has been applied across landing pages, websites, paid advertising and acquisition systems to improve performance for businesses across multiple industries.

Julia Petre from Ethisphere discussing results from the JM Influence System

Ethisphere: 4 Enterprise
Opportunities In 2 Weeks

$1M+

Potential Pipeline Value

14% → 22%

Homepage Conversion Rate

4 Qualified

Enterprise Opportunities

400%+

Client ROI

“For all of 2025 we were converting at 14%. Since launching with JMarketing we’re now converting at 22%.”

Julia Petre, Head of Marketing Ethisphere

Drive Protected client video module showing the JM team discussing commercial results

Drive Protected - Canada & US

800% ROI On Initial Investment

Drive Protected had strong product demand, but customers needed more confidence before purchasing.

JM restructured the customer journey around trust, education and decision-making — improving conversion performance, revenue growth and ROI.

163%

Revenue Growth

400%

Increase In Conversion Rate

800%

ROI On Initial Investment

Lateral client video module showing customer acquisition and positioning discussion

Lateral - Asia & Australia

Clearer Positioning. Stronger Buyer Confidence.

Lateral needed sharper positioning and a more effective customer acquisition journey.

JM helped clarify the offer, improve messaging and create a stronger path for prospects to understand value and take action.

163%

Revenue Growth

400%

Increase In Conversion Rate

800%

ROI On Initial Investment

Request Performance Audit See More Client Results

JM Performance Audit

Find Out What’s
Limiting Performance

The JM Performance Audit identifies where spend is being wasted, where prospects are dropping out and which opportunities should be fixed first.

Video preview showing Joshua Strawczynski presenting a JM Performance Audit dashboard

JM Performance
Audit Explained

Request Your Audit

What’s Included

Google Ads & search term review
Landing page and website conversion review
Buyer journey and friction analysis
Messaging and offer review
Tracking and attribution check
Prioritised performance roadmap

You’ll receive

Performance report, commercial opportunity summary and 60-minute strategy walkthrough.

Questions before requesting Audit?

We’re happy to help. Reach out anytime.

Performance Impact

Typical Performance Improvements

Historical performance improvements identified across Google Ads audits and optimisation sprints.

15–35%

Reduction In Wasted Media Spend

Improve targeting efficiency, search intent alignment, and budget allocation.

2–5x

Landing Page Conversion Improvement

Reduce buyer friction and improve conversion performance across key landing and enquiry pathways.

20–60%

Improved Attribution Accuracy

Gain cleaner conversion visibility and more reliable campaign performance data.

18–42%

Lower Cost Per Acquisition

Improve lead efficiency and reduce wasted spend across campaigns and channels.

30–80%

Faster Page & Funnel Performance

Reduce technical friction impacting user experience and conversion performance.

Higher
Quality Leads

Improved Buyer Intent & Conversion Confidence

Better alignment between targeting, messaging, landing pages, and conversion pathways.

Recent High-Performance Projects

Every project shown below was built to solve a commercial problem, not simply improve aesthetics.

$200K+ Potential Annual
Operational Savings

H&M

19 Brands Managed through one unified
digital platform

Gordon Ramsay Fish & Chips

New Sales Pathway

Lateral

14 Brands Managed through one unified
digital platform

VUKA Events

NHS Stakeholder Strategy

BuddyHealth

New Creator Revenue Model

POPC Lounge

See More Projects

THE SYSTEM BEHIND THE RESULTS

Built Around How Buyers Actually Make Decisions

Over the last 15 years, the JM Influence System© has been refined across thousands of buyer interactions, landing pages and conversion projects.

Rather than relying on design trends or assumptions, the framework identifies the questions, objections and decision criteria prospects use before taking action.

The result is a clearer acquisition system that reduces friction, strengthens trust and generates stronger commercial outcomes across advertising, landing pages, websites and sales journeys.

Martyn Miller and Joshua Strawczynski, founders of the JM Influence System

Martyn Miller & Joshua Strawczynski

15+

Years.
Conversion & Buyer
Psychology Experience

2k+

Landing Pages &
Conversion Projects
Completed

20+

Applied Across 20+
Industries Worldwide

4–10x

Average Client Return
On Investment (ROI)

Turning Businesses Into Market Killers