About Us

What is Jmarketing

About Us

At JMarketing, we understand that the online world of marketing can be an overwhelming and difficult place to navigate.

To have a business in today’s digital world, you almost need a degree in online marketing to be successful. Years working in the digital marketing world has taught us that our customers need stress free, well explained marketing so they can go about the business of running their business, while we take care of the rest.

We’re a global agency designed to support companies wanting fast results to trial, test and get ahead. We appeal to data-driven risk takers — companies agile and ambitious enough to see the bigger picture. We know you have to spend valuable time and energy running your business. That’s why we take control of your digital marketing, using data to create a plan, then execute it without taking up your valuable time.

We start by ‘auditing’ our clients

In a decade of strategic marketing, we’ve only met a handful of companies that actively audit their marketing spending.

These audits consistently show that people spend too much money and effort in ways that don’t provide much value. They also reveal all the points where potential customers totally fall out of the sales funnel.

We overhaul your marketing effort to spend your money as efficiently as possible to produce the greatest value. This is where we have made a name for ourselves, helping customers create a strong foundation and drive results.


Do you often wonder if there are more and better ways you could be optimizing profits on your site?

We can help with that. There is no better example than OzMobiles, a boutique mobile phone retailer in Australia.

The company was satisfied with their profits but questioned if they were missing out on even bigger, more profitable opportunities. Our audit identified several critical improvements for both their website and their advertising. After implementation, the company saw an immediate 10x increase in their business, which increased to 20x over the coming years.

Business owners who are successful understand it’s important to be goal oriented. To help our clients meet their goals, there are a few core areas we focus on.

Conversion Optimisation

The most common pitfall of any website is its ability to sell. The unit of measurement we use to track this is ‘conversion rate’. Most clients have never considered this metric and their pages are constructed based on what looks good, not on what works.

As one small example, we know that using a form above the fold increases conversion rates, and has worked for every client we’ve implemented it on.

Another example misused by many clients are sliders. Website sliders are extremely popular, but grossly ineffective. Studies have shown consumers actively avoid them, and this decreases both conversion and engagement rates, with very few exceptions. We’ll help you find solutions that appeal to your customers.

Our Teams's Diverse Backgrounds' & Expertise Drives Your Success

Our team isn’t your usual one-dimensional marketing group made up of individuals with only a marketing background. Successful marketing requires both technical expertise and expert-level communication with your audience. That’s why our focus is split between technical experts & consumer behavioural specialists. The success of any page starts with a narrative. We help you tell your story in a way that engages the customer and encourages them to act.

To this end, our content is lead by English professor and writer Rachel Mills, combined with consumer behavior insights by our resident psychologist, Tuscany Williams. From there, we implement our data into a web framework that provides a seamless customer experience. Examples of our work are available on our portfolio page.

Wireframe and Design

By tapping into the consumer mindset and using data research (team led by Daniel Lemp), we make high probability assumptions on how best to capture your customers. The combination of these three pillars creates the initial page plan, or what we call a ‘wireframe’.

After planning comes the design phase. At this point, the content is locked in and an initial layout / framework has been decided on. Now we add the colour and contrast, drawing attention to the core messages, and layering in the professionalism that separates you from your competitors.

We pay special attention to your business’ voice and story, because we know how much work you put into making your business unique.


The final step is to develop the site into a lightning fast, mobile-friendly web page. This team is led by Alex Masliychuk. Alex and his team have built hundreds of websites with their award winning coding. Their expertise ensures a website built to the highest standards for an excellent user experience.

We work with both new and existing sites, implementing these landing pages so they can be tested and drive excellent, measurable outcomes.

Proving our worth

We prove our expertise by producing measurable results. We like to create single landing pages, testing and proving their effectiveness. These pages prove our ability to market and drive conversions for your business. When our clients see results, it’s only logical to expand this further with a full website design or by tapping into more advertising channels.

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Marketing Services we offer

The below is a list of services we offer

However, we will only recommend these services if it meets the goals of our clients. We are regularly requested to ‘make it work’. Unfortunately without the right foundation in place, like a landing page that converts highly, or well constructed creative messaging, its likely not to work. In these instances we will advise you and work together to fix and reinforce any lacking areas before spending money on further media.

It’s our service promise, to always provide you honest information that will help you make the right decisions to grow your business.

Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Facebook & Instagram Content
Facebook Advertising
Domain Registration (jdomains.com.au)
Other Services
Website / Email Security
Website Hosting

Our All-Star Team

Joshua Strawczynski

Founder, Managing Director

Tuscany Williams

Social Psychology & Content

Daniel Lemp

Daniel Lemp

Strategy & Insights

Rachel Mills

Rachel Mills

Content & Production Lead

Alex Masliychuk

Alex Masliychuk


Nikita Katz

Nikita Katz

Head of Design

Maxine Reyes

Maxine Reyes

Design Styling

Rasel Rok

Rasel Rok

Data & Process Management

Kleber Rodrigues Jnr

Kleber Rodrigues Jnr

Lead Developer

Sharon Kastoriano

Sharon Kastoriano

Process Manager

Anthony Marshall

Anthony Marshall

Customer Success Manager

Service Promise

We have a lot of experience in digital marketing. We won’t recommend something just because it’s in vogue or looks pretty. Our team will only recommend / implement strategies that will improve your business position.

As an agency, we get frustrated by creative and branding agencies promising the world and delivering nothing. JMarketing was founded on hard business analytics. We promise to analyse the data, the market, and provide you a committed approach to improving your business position.

Joshua Strawczynski

JMarketing Managing Director

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