About JMarketing Influence Agency

Our passion for connecting digital marketing and human behaviour

At JMarketing, we've pioneered a scientific approach to digital marketing, a 100% success model we have used globally across B2C & B2B clients for over a decade. This approach sets us leagues apart from the normal media-centric agencies. Our methodology, deeply rooted in understanding consumer behaviour, transforms your marketing from a gamble into a precise science.

Our model eradicates the traditional waste in campaigns, ensuring every dollar not only counts but also helps to provide insights for further advertising influence, creating a cycle of continuous improvement that your competitors simply cannot match.

Technical prowess alone is futile unless coupled with a deep comprehension of human psychology and the art of influencing decisions. This is the ethos behind JMarketing’s existence.

Creating The JM Influence System©
Sparking A Revolution in Digital Marketing

Our founders, Joshua and Martyn, sparked a revolution in Melbourne over 15 years ago, driven by a shared vision and a steadfast friendship. Unimpressed with the industry's standard approach, where nearly every agency churned out similar, unremarkable campaigns, they saw an opportunity for change. These traditional campaigns, often led by guesswork rather than data, might flash briefly with success but typically fizzled out, leaving clients in the lurch without insights or clear next steps. The common solution? Pour more money into yet another hit-or-miss campaign.

But Joshua and Martyn believed there was a better way. With the inception of JM Influence Agency, they broke the mold. Our philosophy is simple yet revolutionary: blend human psychology and scientific principles with award-winning UX and creative design. This unique approach ensures not just immediate traction but sustained success, all while optimizing ad spend. At JM, we don't just create campaigns; we craft experiences that resonate, engage, and deliver. Join us in redefining what's possible in digital marketing.

JM influence System© Process

A 5-step roadmap for influencing consumers’ buying decisions.

Stop relying on shallow marketing strategies that only scratch the surface. Leverage our time-tested system that is proven to convert visitors into customers, scaling your business to new heights.

Step 1: Request a Digital Audit

Understand where you’re losing customers and resources with an in-depth digital audit. This scientific analysis peels back the layers of your existing customer journey, pinpointing where your sales funnel is experiencing leaks and causing valuable customers to slip away. In this initial stage, we become detectives, meticulously identifying low-hanging fruit and immediate wins to ignite your growth.

At the end of this process, you receive more than just a report. You gain a clear, actionable roadmap to overcome existing roadblocks, allowing customers to glide smoothly through your sales funnel. Every insight you receive is grounded in neuroscience and customer psychology, crafted to amplify your digital influence.

Step 2: Crafting high performing
landing pages and websites

The single-most influential page is either the homepage, or the landing page where your web traffic is directed. Before you invest in an entire new website, let JM show you the upswing in business when we create a psychologically-geared, high-performance landing page.

Common results for previous clients:

+ 149% sales rate increase overnight

+ 373% mobile conversion increase

+ 250% increase in engagement rate

Using ‘hot cognition’, we guide customers to your offering with psychological triggers that address their needs, ease their worries, and introduce solutions. The result? A potent, neuroscience-driven homepage that effectively turns casual interest into fervent desire for your business.

Step 3: World-Class Digital Marketing

Most companies are wasting their marketing budget, not gearing it towards influencing behaviour, but treating it more as a ‘one and done’. At JMarketing, we bring the testing and psychology into marketing. We learn fast, test different approaches, and build up detailed insights into your customers.

As we learn about what makes your customer tick, your results improve, and this can be fed back into your greater marketing mix. When you know your customer as well as your best friend, marketing and sales are easy. This is the nirvana we are working towards, making your advertising dollars count!

Step 4: Launching a High-Performance Website

By this time the business case has been proven, applying psychology and the learnings from our campaigns will increase results even further. It’s now a forgone conclusion this investment is the right move.

Launching your high-impact website is the next step. Leveraging our expertise in consumer behaviour and psychology, we sculpt your site to guide visitor actions towards profitable outcomes. Constructed on an open-source CMS, your website will deliver lightning speed, mobile-friendly interface, and optimum brand representation. This stage ensures every dollar spent yields a substantial and enduring return.

Step 5: Iterate & Innovate

Testing is never complete. As time marches on, tastes, preferences and competition change, and your marketing mix should never rest on its laurels. We are continually testing to understand your customer, segment deeper and more effectively, and fuel your marketing decisions with tangible data you can rely on.

Through rigorous testing, we highlight where your investments are flourishing and where they're underperforming. This process sheds light on key growth opportunities, generating a prioritised action plan for relentless advancement. We are more than just a digital agency, we are marketing partners whose goal is to give you the information you need to make the right decisions with clarity.

Powerful client connections

What clients say about us

At JMarketing, our connection with clients transcends mere advertising partnerships; we foster a camaraderie that's rich and enduring. The synergy we create is fuelled by a collective pursuit of growth and excellence. It's more than a job for us—it's a shared passion for nurturing relationships and clinching victories together.

“Totally changed the game”

JMarketing has totally transformed our business in a way that has impacted every step in the customer journey. They challenged us to think differently about the value we deliver to our clients. This has totally changed the way we present ourselves and the results have shot up.

The science that JMarketing brings to table totally changes the game. Our website presence is now 100x more effective than when when we were owned by one of the largest exhibition businesses in the world.

David Ashdown
Managing Director, Vuka Group
“Amazing customer understanding”

From the first conversation with JMarketing, I could tell these guys were different, they understand human behaviour and how to influence it online. I went all in, and it paid off big time!

The thing I like most about working with JMarketing, and I will admit they have become great friends, is that they really care. It’s almost an addiction for them to ‘win the game’, and as a client you can’t ask for more. I’m incredibly thankful I found JMarketing and would recommend them to anyone.

Mike Irving
Managing Director
Advanced Business Abilities
“JM blew away the competition”

JMarketing blew our previous and more expensive agency out of the water. We started by hiring them to audit what that agency was doing, and it immediately became clear that they were working on an entirely different level.

We have since brought JMarketing on to run our US advertising operations. Their work is exceptional, and the way they bring science into marketing is so incredibly clever.

JMarketing are also responsible for the highest performing landing page we have ever had.

Luxury Escapes

Global team of experts

Global experts Passionate About Your Business

Achieve unprecedented success in digital marketing with our team of global experts, renowned for elevating brands with their expertise.

Our agency's promise

We won't recommend something just because it's in vogue or looks pretty.

At JMarketing, our allegiance is to the science of effective marketing. Often, the most impactful changes aren't the flashiest, yet they drive the most compelling results. Our ethos is rooted in leveraging scientific insights to propel your marketing success, transcending fleeting trends and superficial aesthetics. We won't advocate for a strategy solely because it's visually appealing.

Our passion is about being the best, about harnessing science to deliver unmatched results, making your marketing resonate on a profound level. With JM, it's about enduring substance over transient style, always.

Brands that trust JM