Digital Performance Audit

Identify Your
Wasted Ad Spend

For businesses spending $20k+ per month on Google Ads.

  • Save $5k–$25k+ per month in wasted media spend
  • Improve lead quality attracting high-value, ready to buy leads
  • Roadmap the most important areas to focus your attention

15–35%

Media inefficiency opportunity

+40–60%

More leads from the same ads budget

10x

Potential audit ROI after implementation

Request Your Audit See Audit Explained
Audit Overview dashboard showing revenue efficiency score and media performance metrics

Trusted by growth
teams at global brands

Mitek H&M Disney Ethisphere Gordon Ramsay Buddy Healthcare Star Wars Maple Bear Coding Temple Vuka Group

Real Commercial Outcomes From JM Audits

Based on real Audit findings and client outcomes.

Saved $17,500/m
on Google Ads

"We implemented the audit recommendations and were able to spend $17,500 per month less, while generating more leads overall!"

Mike Irving
Mike Irving Advanced Business Abilities

$400,000 Generated
in 6 Months

"We completed the audit, implemented the recommendations internally, and generated more than $400,000 in additional revenue within six months."

David Ashdown
David Ashdown VUKA Group

4 Qualified Leads
In 2 Weeks

"The audit identified the homepage and offer as priority opportunities. Following implementation, we generated four qualified leads within two weeks."

Julia Petre
Julia Petre Ethisphere

A business spending $50,000/month on Google Ads could uncover
$7,500–$17,500/month in hidden efficiency opportunities.

02 - The Audit Explained

See Inside The Audit

A preview of the insights, scoring, and opportunities included in your report.

Video preview showing Joshua Strawczynski presenting an audit dashboard with campaign efficiency, tracking, buyer journey, and opportunity insights

What Can The Audit
Uncover In Your Business?

Media
Efficiency

Identify wasted spend, inefficient targeting, and hidden opportunities that could be costing thousands every month.

Tracking &
Attribution

Uncover missing conversions, reporting blind spots, and inaccurate data that impact decision making.

Buyer Journey
Performance

See where high-value prospects lose confidence, hesitate, or abandon the journey before enquiring.

Opportunity
Prioritisation

Receive a ranked roadmap showing which improvements are likely to generate the greatest commercial impact first.

03 - What Happens After The Audit?

Choose Your Implementation Path

After the audit, you can either work alongside JM to implement the roadmap or execute the recommendations internally with your own team.

Path 1

Work Alongside JM

3-Month Performance Growth Sprint

Most businesses choose to work alongside JM to implement the highest-impact opportunities identified during the audit.

Typically structured as a $40k USD strategic implementation sprint.

Includes:

  • Google Ads optimisation
  • Landing page improvements
  • Tracking & attribution fixes
  • Technical implementation
  • Buyer journey optimisation

Outcome:

Improve efficiency, conversion performance, and lead quality over a focused 3-month implementation sprint.

Path 2

Execute Internally

Use The Audit Roadmap With Your Internal Team

For businesses with in-house marketing, development, or optimisation capabilities already in place.

Includes:

  • Full audit report
  • Prioritised recommendations
  • Opportunity analysis
  • Strategic guidance
  • Implementation roadmap

Outcome:

Leave with a prioritised roadmap your internal team can confidently execute.

Guided Team Training Available

We can also support your internal team with training, implementation guidance, or strategic workshops if needed.

04 - Inside The Sprint

Inside The 3-Month Sprint

A focused implementation sprint designed to improve efficiency, lead quality, and conversion performance using the findings from your audit.

Month 1

Fix The
Foundations

Resolve the technical, tracking, and performance issues limiting visibility and efficiency.

Includes:

  • Google Ads restructuring
  • Tracking & attribution fixes
  • Conversion event cleanup
  • Search intent alignment
  • Budget inefficiency reduction
Month 1 audit dashboard preview

Outcome:

A more reliable acquisition system with cleaner data and improved media efficiency.

Month 2

Improve Conversion
Performance

Optimise the buyer journey and reduce friction across landing pages and enquiry pathways.

Includes:

  • Landing page improvements
  • Messaging refinement
  • Buyer journey optimisation
  • Mobile UX improvements
  • Conversion friction analysis
Month 2 audit dashboard preview

Outcome:

Improved conversion rates, stronger buyer confidence, and better lead quality.

Month 3

Scale What's
Working

Use real performance data to prioritise the highest-impact growth opportunities.

Includes:

  • Scaling recommendations
  • Campaign expansion
  • Audience refinement
  • Roadmap prioritisation
  • Growth opportunity planning
Month 3 audit dashboard preview

Outcome:

A prioritised roadmap for continued growth based on real business performance data.

05 - The Outcome

Improved Performance.
Clearer Direction.

At the end of the sprint, your acquisition system is more efficient, your buyer journey performs better, and your growth decisions are backed by cleaner data and clearer visibility.

Revenue Efficiency Score dashboard — 94/100 showing strong performance across media efficiency, tracking confidence, buyer journey and scaling opportunity
Growth Performance Roadmap — Your 3-Month Sprint Report

Your Final Deliverables

  • Comprehensive Performance Report
  • Implementation Summary
  • Growth Roadmap & Priorities
  • Campaign & Conversion Optimisations
  • Next Steps For Scalable Growth

Everything is prioritised, documented, and built around your real performance data — giving your team a clearer roadmap for scalable growth.

Request Your Audit →

06 – Performance Impact

Typical Performance Improvements

Historical performance improvements identified across Google Ads audits and optimisation sprints.

15–35%

Reduction In Wasted Media Spend

Improve targeting efficiency, search intent alignment, and budget allocation.

2–5x

Landing Page Conversion Improvement

Reduce buyer friction and improve conversion performance across key landing and enquiry pathways.

20–60%

Improved Attribution Accuracy

Gain cleaner conversion visibility and more reliable campaign performance data.

18–42%

Lower Cost Per Acquisition

Improve lead efficiency and reduce wasted spend across campaigns and channels.

30–80%

Faster Page & Funnel Performance

Reduce technical friction impacting user experience, conversion performance.

Higher
Quality Leads

Improved Buyer Intent & Conversion Confidence

Better alignment between targeting, messaging, landing pages, and conversion pathways.

07 – Request The Audit

Identify What's Limiting Performance

Request the audit to uncover wasted spend, conversion opportunities, and prioritised next steps across your acquisition system.

$2,000 Strategic Audit

Built using the same performance analysis framework typically reserved for larger $10k+ strategic engagements.

Included In The Audit:

  • 1 hour strategy meeting
  • Google Ads efficiency analysis
  • Tracking & attribution review
  • Buyer journey assessment
  • Landing page & conversion review
  • Prioritised growth opportunities

Independent & Confidential

No account access required during the initial review.

Purchase The Audit

Secure your audit and schedule your onboarding session.

Purchase The Audit
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Book Intro Call

Discuss your acquisition challenges and determine whether the audit is the right fit.

Book Intro Call
No obligation 30-minute call