Arise Solar

One Landing Page =
67% More Inbound Calls

67%
Calls from website increased
50%
Online live chat increased

Arise Solar, a leader in Australia’s solar energy market, had seen sales decline as competition increased. Their website was getting traffic but failing to convert visitors into leads. They needed a landing page that didn’t just inform—it had to drive immediate action. By implementing a high-performing, conversion-optimised design, we increased website calls by 67% and boosted live chat engagement by 50%, delivering instant results the moment the new page went live.

The new Arise Solar Landing Page aimed to:

  • Build trust with strong messaging and proof.
  • Increase leads with a high-converting design.
  • Simplify navigation for a frictionless experience.
  • Sector
    Renewable Energy
  • Budget
    $10k USD
  • Services
    Solar Power Systems
Read the full case study
View the results

Our Influence Strategy

Identifying the Problem

Arise Solar invested heavily in advertising, even bringing in a sports star to boost brand awareness. But despite the spend, sales continued to decline, and their conversion rate remained low. Visitors landed on the site but lacked a clear path to purchase, with no guided experience or immediate support. The website failed to differentiate Arise Solar’s superior quality and guarantees, leaving potential customers uncertain and hesitant. With growing competition, they needed more than traffic—they needed a site that turned visitors into leads.

The Solution: One High-Performance Sales Page

We built one high-performing sales page designed to immediately capture and convert leads. To ensure the best possible outcome, we A/B tested the new page over three months, providing Arise Solar with statistically relevant data they could rely on for future growth. The results were instantaneous.

Our strategy focused on eliminating hesitation and encouraging real-time conversations. By giving customers instant responses and making it easy to connect with the sales team immediately, we removed any fears or doubts about reaching out. This was critical in the solar industry, where misinformation and unreliable providers make it difficult for buyers to distinguish between companies.

To stand out in a highly competitive market, we focused on winning the first 2.6 seconds—the moment when a potential customer compares multiple options. The new page positioned Arise Solar as the most trustworthy and credible choice, ensuring they stayed top of mind. Additionally, we prioritised direct calls over form submissions, reducing lead response time and increasing the chances of converting visitors into real conversations.

These kinds of improvements are typical when optimising underperforming websites. With further optimisations, including SEO and social ads, Arise Solar is set for continued growth in the coming years. Below, you can see the difference before and after, demonstrating how we combine world-class design and data-driven strategy to deliver guaranteed results.

“Excellent service! I had an issue with roof damage after a solar installation, and Arise Solar was absolutely brilliant in assisting me. He responded quickly, demonstrated exceptional problem-solving skills, and provided outstanding service throughout the entire process. His support was top-notch, and I couldn’t be happier with his work. A++ for his exceptional service!”
Arise Solar Customer

The Results

The impact of the new landing page was immediate. Calls from the website jumped by 67%, and live chat interactions increased by 50%. Instead of passive form submissions, Arise Solar’s sales team began receiving a steady stream of high-intent inbound leads—people actively reaching out, ready to engage. With faster response times and direct conversations, their team could convert more prospects into customers, making every lead more valuable.

By improving the customer journey and messaging, Arise Solar transformed its website into a high-performance conversion tool. Visitors were no longer just browsing—they were taking action, asking questions, and moving toward a purchase. And crucially, this was all achieved without increasing ad spend.

Winning The First 2.6 Seconds

The new landing page was designed to capture attention instantly. A strong, benefit-driven headline ensured visitors immediately understood why Arise Solar was the best choice. By showcasing cost savings, product quality, and long-term guarantees upfront, potential buyers saw value faster—reducing hesitation and increasing conversions.

Soft Conversion Point

Not every visitor is ready to buy immediately, so we introduced real-time engagement tools to nurture leads earlier in the process. A chatbot and live support allowed visitors to ask questions and receive tailored recommendations, mimicking a real sales conversation. This kept them engaged longer and made it easier for the sales team to convert warm leads on the spot, instead of relying on delayed form follow-ups.

Easy Navigation

The old site made it difficult for users to find key information or take action. We simplified navigation, ensuring visitors could quickly request a quote, explore solar packages, or speak with an expert. By reducing friction and making it effortless to engage, we created a seamless experience that guided users toward conversion—without extra marketing spend.

“We were confident that by applying our proven methodology, Arise Solar would see a significant lift in conversions. For over 15 years, we’ve used data-driven optimisation to help businesses turn more traffic into revenue, and this was no different. The results speak for themselves, more inquiries, higher-quality leads, and scalable growth without increasing ad spend.”
Josh Strawczynski
JMarketing Managing Director

Key Results - First 48 hours

  • Calls from website increased 67%
  • Online live chat increased 50%
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