JMarketing proposed a simple offer:

We’ll redesign one page and guarantee we can increase enrolments for the CX520 Mastery Series — your flagship, highest-value course.

The Result

✅ A 33% increase in sign-ups that has held steady for nearly a year.

The Focus of the New CX520 Page

The redesign centred on attention, trust, and familiarity.

✅ Clear, immediate recognition of the CX520 course

✅ Strong value anchor ($795 ? $595)

✅ 639+ verified student reviews

✅ Outcome-driven explanation of why the certification matters

✅ Evidence of industry demand and real-world impact

✅ Humanised social proof and employer credibility

✅ A layout that removed fear and encouraged confident action

Our Influence Strategy

1. Identifying the Problem

CX University didn’t have a traffic issue. They had a clarity and confidence issue. Here’s what the previous page unintentionally created:

❌ A sense of uncertainty about what the course included

❌ No clear articulation of the career benefit or certification value

❌ A lack of immediate recognition that visitors had arrived at the right course

❌ Fear around price, timing, and self-paced learning

❌ Too little trust shown early in the experience

Only highly motivated prospects those already committed to the CX520 — pushed through. Everyone else hesitated.

Our assessment:

The page wasn’t inspiring action. It was creating doubt.

2. Winning Attention in 2.6 Seconds

✅ Instant familiarity

The redesigned hero made it unmistakably clear that visitors had landed on the CX520 Mastery Series. This eliminated the “Am I in the right place?” hesitation that kills conversion.

✅ Value made visible

We anchored the price by showing the original $795, now reduced to $595. This framed the course as high value and competitively priced.

✅ Trust front and centre

639+ verified reviews were positioned immediately below the hero. This removed fear, built credibility, and reinforced that thousands had succeeded before them.

3. Establishing Credibility and Career Value

We rewrote the core body content to answer the only question that matters: “Will this help me advance my career?”

The messaging focused on:

✅ Becoming a certified CX professional

✅ Earning industry-recognised credentials

✅ Advancing into leadership or strategic roles

✅ Learning at your own pace

✅ Joining a global network of CX practitioners

Each point removed uncertainty and reinforced the learner’s sense of progress and future value.

4. Using Data to Justify the Investment

We incorporated powerful industry statistics that reframed the importance of CX mastery:

✅ 56% of CEOs say CX is their number one strategic focus

✅ 86% of customers will pay more for a better experience

✅ 80% of businesses now compete primarily on CX

These weren’t just numbers — they were proof that certification is no longer optional. It is strategic career insurance.

5. Humanising the Course

To remove the fear of “just another online programme,” we humanised the experience by showcasing:

✅ Real graduates

✅ Their career outcomes

✅ Recognisable companies that hire CXU-certified professionals

This helped prospects picture themselves succeeding in the same way.