Customer Success Report

Drive Protected

From Losing Money To Record Profits in 2 Months

+163%
Revenue Increased
+400%
Conversion Rate
Increased
30%
Reduction in
Advertising Costs

Drive Protected sells DIY paint protection film kits in a category where customers feel excited by the savings, but anxious about getting the installation wrong. The product had strong appeal, but the page had to overcome fear around bubbles, mistakes, wasted money, and whether a self-installed PPF kit could really look professional.?

JMarketing rebuilt the customer journey around confidence. The new page made the product feel easier to understand, easier to trust, and easier to buy by improving the visual hierarchy, clarifying the value of DIY installation, and bringing key trust assets such as education and tutorials into the decision path.

The result was a rapid ecommerce turnaround. In the first two months, Drive Protected achieved 163% revenue growth, a 400% increase in website conversion rate, and over 800% ROI on the initial investment without increasing advertising spend.

  • Sector
    Automotive
  • Budget
    $19k
  • Services
    Automotive Accessories
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“Before working with JMarketing, we were on a steady decline. Since the team took over, last month became one of the best in the company's history. We’re even having to hire more staff.”
Eric Sawatzky
Founder and President

Our Influence Strategy

Identifying the Problem

Drive Protected was losing customers to lower-priced competitors offering seemingly similar products. Their website failed to showcase the superior quality of their Paint Protection Film (PPF), and over half of their Google Ads budget was wasted on irrelevant searches, like car painters instead of protective film buyers. With a conversion rate of only 0.6% and no effective lead capture, the company faced a significant sales decline. Hesitant to invest further after previous disappointing experiences with agencies, they were on the brink of crisis.

The Solution Stage 1: Google Ads Optimisation

Our audit uncovered that over 50% of Drive Protected’s Google Ads budget was wasted on irrelevant search terms like mechanics and car dealerships, drawing in unqualified traffic. By restructuring the account and eliminating wasteful spending, we redirected focus toward high-intent searches. This led to a 100% increase in conversion rates, jumping from 0.6% to 1.2%, without raising ad spend. We achieved these results by cutting out irrelevant matches and using ad copy focused on product outcomes.

These kinds of improvements are typical when optimising underperforming campaigns, providing a more efficient use of resources. With further optimisations, including SEO and social ads, Drive Protected is set for continued growth in the coming years.

The Solution Stage 2: Homepage Redesign

Drive Protected’s original homepage was created when competition was minimal, but with lower-cost rivals entering the market, they began losing customers. The homepage failed to emphasise their superior product quality, causing customers to assume cheaper options were equivalent. JMarketing revamped the homepage to address customers’ fears, highlighting their expertise and premium product. By prominently displaying comprehensive installation videos, emphasizing the 10-year warranty, and showcasing their superior PPF material, Drive Protected rebuilt customer confidence. This repositioning made the cheaper alternatives appear risky, resulting in a significant boost in sales and conversions.

“Before working with JMarketing, we were on a steady decline. Since the team took over, last month became one of the best in the company's history. We’re even having to hire more staff.”
Eric Sawatzky
Founder and President

The Results

A The results of the new homepage were immediate. The conversion rate doubled again from 1.2% to 2.4%, resulting in a total 400% increase in website conversion rates. In revenue terms, this took the company from not having enough work to sustain their team to listing ‘help wanted’ signs to keep up with demand.

Winning The First 2.6 Seconds

The new homepage engaged visitors within the crucial first 2.6 seconds, the period of time your subconscious mind takes to make a snap decision on how it feels about a given page.The headline is where the eyes immediately gravitate. The new headline spoke to the outcome of using Drive Protected PPF, keeping precious Teslas in showroom condition. This positioning solved the visitor’s biggest problem: they were worried about their vehicles looking bad and losing value due to paint damage. Visitors instantly felt like they’d found what they were looking for, and wanted to stay on the page to learn more.

Soft Conversion Point

The new home page introduced a way to capture the contact details of the 95% of people who aren’t immediately ready to make a purchase: a free training video with useful PPF installation tips from the experts at Drive Protected. Visitors were willing to enter their email address because they were getting something they truly wanted in return. Drive Protected then had the opportunity to to follow up and market their products to these leads.

Easy Navigation

The new homepage made it easy for visitors to find the PPF kit specific to the customer’s car, removing the fear of spending thousands on a kit for the wrong model. Call-to-action buttons throughout the page linked to a short quiz that guided customers to the specific kit for their models. This made the purchase feel risk-free for the customer.

Strategic navigation links not only kept visitors on the homepage, these links guided users down a carefully constructed pathway. This user flow showed customers the solutions to their issues in the right order to influence them to purchase – the proven ‘Ikea Pathway’ method.

“Before working with JMarketing, we were on a steady decline. Since the team took over, last month became one of the best in the company's history. We’re even having to hire more staff.”
Eric Sawatzky
Founder and President

Key Results - First 2 Months

  • 163% increase in revenue within two months
  • 400% increase in website conversion rates
  • Time spent on the website increased by 35%
  • 30% reduction in advertising costs
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