Our Influence Strategy

Identifying the Problem

FundCanna weren’t short of traffic. They were short of service and offer clarity. The homepage left prospects unsure about:

❌ How the financing actually worked

❌ Whether there were hidden catches

❌ Who FundCanna served

❌ Whether applying would lead to sales pressure

❌ What the next step involved?

In business loans, hesitation is amplified. High perceived risk pushes quality prospects away and attracts only the businesses with nothing to lose.?

Our assessment:

The homepage was the bottleneck. Clarity was the cure.

We needed to remove fear, humanise the offer, and give established businesses a safe, certain path to enquire.

Building a Homepage That Removes Risk

Win attention in 2.6 seconds

The hero block was rebuilt around a single, outcome-focused promise:

Access $5,000 – $5 million in cannabis industry funding.

Supporting bullet points hit the biggest outcomes directly:

✅ Approved in as little as 24 hours

✅ Receive funds within a day of approval

✅ Fuel growth with flexible financing

This created instant relevance for established businesses actively seeking capital.

Hard and soft CTAs captured different user temperatures:

✅ “Help Me Qualify” (ready to apply)

✅ “How Do I Qualify?” (needs reassurance first)

Humanising the brand

We introduced a short CEO video that explained the financing model in plain English. This was crucial.

It achieved three psychological wins:

✅ Made FundCanna feel legitimate and transparent

✅ Reduced fear of “loan-shark” style tactics

✅ Demonstrated industry-specific comprehension and empathy

Lenders that feel human always outperform lenders that feel corporate.

A crystal-clear qualification process

The next section simplified qualification into four transparent criteria:

✅ Licensed cannabis, CBD or hemp business

✅ Operating 3+ months

✅ Generating $15,000+ per month

✅ Seeking funds for growth

The form headline removed all fear:
Get Capital Fast. No Hard Credit Check. No Obligation.

The form itself collected only essential information, making the step feel quick, safe, and predictable.

Explaining the process end-to-end

We designed a simple, visual process flow so prospects understood exactly what would happen next:

1. Submit basic details

2. Quick conversation with the team

3. Upload documents (bank statements, licences, etc.)

4. Approval within 24 hours

5. Support even on declined applications

This brought transparency, certainty, and a sense of partnership — all key in reducing perceived risk.