Problem / Goals:
Giant iTab wanted to take the next step in their growth. They knew they had a branding issue, and weren’t sure quite how best to communicate to their market. Giant iTab needed growth. Digital was the way they could test and perfect their entire marketing mix. The new Giant iTab website aimed to:
- Position them as the market leader
- Penetrate the B2B market
- Professionalise & Streamline their branding
Working with Firebelly Creative, we designed a high converting website solution. It ‘teased’ the customer into exploring the value that a Giant iTab could bring to their business. As a result, we found customers stayed on the site longer, and enquiry rate increased by 100%.
The new website contained significantly less pages than the original. This minimalist structure proved highly successful. Customers were able to find the content they needed fast. As a result, sales enquiries increased, as did overall market penetration.
The insights generated from website testing have refined their entire marketing mix. The customer experimented with different ‘hook lines’ and calls to action. The result saw a higher enquiry rate, and much more effective marketing. This laid the foundation for scaling the business.
Giant iTab Homepage
The area ‘above the fold’ was our #1 focus for this website. It introduces clients to the brand and needed to tease them into exploring what they might achieve with this product.
Call to action buttons:
The call to action buttons were made deliberately simple. We wanted people to either enquire, or watch a video for more information. It made it easy for the customer, guiding them on the path we wanted them to walk
Giant iTab Imagery:
Imagery played a critical role in explaining the story. New innovations are hard to imagine, and this is where pictures tell the story better than words or case studies.
The headline sells the 'outcomes' we generate
Technical products like Giant iTab require specifications to be listed. Whilst this is important, it’s critical not to confuse the customer on the homepage. This website uses a cascading menu structure to allow customers to find the specs they need, without cluttering the page.
Analytics data has shown this minimalist approach has worked well. Average time to find specific information has been reduced, which provides a better customer experience. Easier access to information is critical, particularly for resellers of the product.
This system also works well on mobile devices. Instead of scrolling through endless information, the customer can easily select the specific device they want to research.
Deeper in the site, you find the specs
The Giant iTab website needed to show off the big brands that use them. The case studies section shows these companies, and also details how they used the Giant iTab.
Why’s That Important?:
New technology is hard to explain to the market. When they see big companies using it, and can back that up with specific outcomes, it’s compelling. This approach attracts a lot of ‘me too’ behaviour. It led to increased enquiries from competitors of existing clients.
We found big upswings in website enquiries after consumer shows. Competitors saw the Giant iTab attracting big crowds. This was the motivation for them to research it online.
Big name brands love Giant iTab!
Mark Jones is a pioneer in the tech space. His vision has not only created the #1 touch screen product, but seen it used in the world's largest media networks, and B2B conferences.
The new Giant iTab website immediately started delivering results. A 100% increase in leads was driven by a doubling of the conversion rate. This was without any additional money being spent on advertising:
- Enquiries increased 100%
- Enquiry Rate increase 99.92%
- Time on site increased 20.52%
- Avg. pages viewed decreased 72%
The client was delighted with the final result. Their business effectively doubled overnight, as the website generated twice the number of enquiries as before. They have since scaled up their sales team, and are working with JMarketing on advanced marketing strategies.