Jewell Tyres has been a client for over a decade. In that time they have grown exponentially, carving out a name as the leaders in independent OTR tyre procurement. JMarketing has been instrumental in this process, helping them to acquire new clients through emerging digital media.
The website’s success comes from focusing on delivering clear, concise messages to their audience. There’s nothing more on the page than necessary, ensuring clients know exactly what the company does, and how to get in touch with them.
The success fo the website comes down to simplicity. The majority of customers are working on mine sites, with poor access to internet and a mixture of devices to connect with it. The website only contains the information required to generate a call, and never confuses that message.
Unreliable internet means the website needed to be extremely light and fast to load. Customers on their phones in the mines, were able to Google a specific tyre, find Jewell Tyres and call to enquire. That’s exactly what happens.
Tyre procurement is a secretive business. We invented a system to show a sample of available stock but still keep it exclusive enough so as not to change market prices. Through continued promotion, customers became trained to keep an eye on this section of the website, reinforcing the brand in their minds.
Simple & Clear
The site was effective by being simple & fast loading
JMarketing took our website from generating zero business to being an essential part of our growth strategy. We've worked with them for over a decade, they have been a huge influence on our business. They took advantage of technology before our competitors, and have kept us consistently ahead.
Jewell Tyres has grown from a small exclusive business, to an industry renown name in OTR tyres. We’ve been able to secure clients domestically and internationally and grown into areas we couldn’t imaging back a decade ago.
We helped them to take advantage of the changing technology. From zero web driven leads, to a huge part of their business, JMarketing has been with them step by step. As the company enters a more mature phase, we continue to work to push the boundaries and drive new opportunities through technology.