Memory Keepsakes had spent thousands of dollars on multiple website designs with very little to show for it. She was hesitant to invest any more money because every agency in the past had ripped her off. We agreed to start by designing a product that would deliver immediate value, then expand the website out from there after showing results.
The pressure was on to deliver real results and we delivered immediately. We designed a stunning new product page template for all of her products and ran Facebook Ads through. The results were immediate and spectacular. She sold more in the first week after launch than she had in the previous four weeks combined. The following month became her biggest month for online sales ever.
Our strategy was to tap into the emotional core of her target market. We overhauled her messaging, communicating her value from a fresh, powerful perspective. By effectively communicating her story as an artisan, hand crafted jewelry producer making pieces to cherish the memory of loved ones, we were able to resonate with visitors and move them towards the sale.
In eCommerce, authority, trust, and clear communication are critical. To improve authority in trust, we listed the user rating, along with a clickable link to display customer reviews, directly beneath the headline. Then each of the icons along the right were carefully selected to communicate trust and quality.
By highlighting the fact that the product is hand crafted in Australia, rather than factory made overseas, we increase the perception of quality. Then by highlighting a “Money-Back Guarantee” with “Free Shipping” we decrease friction points caused by consumer anxiety. By proactively responding to consumer concerns, we greatly increase conversion rates.
The header needed to communicate authority & trust
To help customers feel at ease with a relatively expensive purchase, they had to be sure of what they were getting. The Our Process section laid to rest any doubts about what they needed to do to get their product.
This section makes customers feel like the whole process would be easy, seamless, and fast.
We needed to communicate a fast & easy process
Down the page, we use storytelling to increase the perceived value of the product. By showing the value of the product as much higher than the price, we make customers feel that the product is underpriced.
This helps customers feel that they’re getting a good deal, increasing their motivation to buy.
We use storytelling to increase the perceived value
The results were nothing short of stunning. Within days of launching the new product pages, it was clear we had struck gold. The first week after launch marked the company’s biggest week ever in online sales. She made more revenue in that week than she had in the previous three weeks combined.
This marked a 311% increased from the average revenue of the four weeks prior to launch.
For a small business like Memory Keepsakes, these kinds of results are life changing. Now the company can finally scale beyond it’s brick and mortar store by generating online sales. Digital sales for them cost much less, take much less work, and will allow them to scale globally.