- Client Charlie Syme, Marketing & Communications Manager
- Project type Lead Generation Website
- Industry Finance & Goverment
- sustainableaustraliafund.com.au/
Project Details & Goals
Sustainable Australia Fund were a unique, government endorsed company, offering business loans for environmentally friendly building upgrades. This unique finance was troublesome to explain, and thus their lead acquisition rates needed to improve.
We created an award-winning website that simplified the message to its highly desirable benefits. The barriers to enquiring were decreased with the use of several different conversion points, each appealing to a different potential need (general enquiry, check if they qualify, etc.). This strategy resulted in a rapid (overnight) jump in leads, inspiring more than 8 times the number of site visitors to leave their contact details!
Our Strategy
The project started with creating a high-performing homepage as a proof of concept. The goal was to show an increase in lead conversion rate, which would then justify further investment. This immediately resulted in an upswing in online engagement and leads, and thus when the rest of the site was subsequently developed, the overall lead generation rate skyrocketed.
The page simplified what is quite complex finance arrangement, focusing on the benefits and offering several different routes to enquiry.
Consumers were offered different ways to leave their contact details depending on where they were in the buyer decision cycle. This played a major role in capturing data that would have otherwise been lost.
The results were immediately obvious. The day after launching the homepage, the conversion rate increased more than 5 times, and would continue to grow when the internal site pages were launched.
Sustainable Australia Fund were a unique, government endorsed company, offering business loans for environmentally friendly building upgrades. This unique finance was troublesome to explain, and thus their lead acquisition rates needed to improve.
We created an award winning website that simplified the message to it's highly desirable benefits. This strategy resulted in a rapid (overnight) jump in leads, inspiring more than 8 times the number of site visitors to leave their contact details!
Key Results
- Enquiry rate increased 814%
- Time on site increased 114%
- Bounce rate decreased 23%
What Sustainable Australia Fund Says
“The team at JMarketing really know there stuff and are a joy to work with. They make the process simple and invest a lot of time and energy understanding your business and providing real solutions that yield amazing results.”
Charlie Syme Marketing & Communications Manager
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