Kids First Group High Performance Website & Digital Marketing

Kids First Group was competing in a high-trust nursery category where parents need more than convenience before they enquire. They need confidence in the curriculum, the people, the environment, and whether the nursery will help their child feel safe, settle quickly, and develop well.

JMarketing rebuilt the digital journey around parent decision-making. The new website showcased KFG’s internationally recognised curriculum, strengthened trust, improved targeting, and gave parents clearer reasons to book a tour.

The result was a major improvement in both conversion and efficiency. KFG increased website conversion rate by 250%, more than doubled leads, and reduced cost per lead by 38% without increasing ad spend.