Mitek High Performing Homepage

Mitek had powerful identity verification technology, but its paid advertising was losing budget to the wrong audiences. Many searches were coming from people curious about biometric technology, not businesses actively looking for enterprise identity verification solutions.

JMarketing audited the account, restructured the campaign strategy, removed major sources of waste, and rebuilt the landing page journey around higher-intent commercial buyers. The goal was to stop treating paid traffic as simple lead generation and turn it into a sharper learning system for identifying the needs, frictions, and conversion triggers of Mitek’s real buyers.

The result was a more focused advertising engine, stronger lead quality, and landing pages that became Mitek’s highest-converting pages. In October, conversions increased by 673% since January, while CPL improved by 86%. By January 2024, Google Ads generated a record 273 leads in a single month.