Insights to Digital Marketing

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Copywriting for Conversion (Part 3/3)

A look at when it is best to use video for conversion, how to structure content for it, and how to write compelling scripts that sell.

Copywriting for Conversion (Part 2/3)

A look at how to spot bad writing and how to improve it, and how to write value propositions that sell.

Copywriting for Conversion (Part 1/3)

What forms the fundamentals of copywriting specifically for conversions. What is microcopy, and how does it support conversion copywriting?

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