Mitek had powerful identity verification technology, but its paid advertising was losing budget to the wrong audiences. Many searches were coming from people curious about biometric technology, not businesses actively looking for enterprise identity verification solutions.?

JMarketing audited the account, restructured the campaign strategy, removed major sources of waste, and rebuilt the landing page journey around higher-intent commercial buyers. The goal was to stop treating paid traffic as simple lead generation and turn it into a sharper learning system for identifying the needs, frictions, and conversion triggers of Mitek’s real buyers.?

The result was a more focused advertising engine, stronger lead quality, and landing pages that became Mitek’s highest-converting pages. In October, conversions increased by 673% since January, while CPL improved by 86%. By January 2024, Google Ads generated a record 273 leads in a single month.

They had the traffic. They had the reputation. The website was the blocker.

CX University already had a global reputation in customer experience training, thousands of past students, and a steady stream of organic traffic. Yet growth had plateaued. Visitors were arriving ready to learn — but only a small fraction were converting.

Without any advertising spend, the website should have been a conversion engine. Instead, it created hesitation. Prospects weren’t sure what they would receive, whether the course was credible enough to advance their career, or if the price was truly worth it.

We changed just one thing: The homepage.

FundCanna already had a strong reputation and steady traffic, but conversions weren’t keeping pace. Businesses arriving on the site didn’t fully understand how funding worked, whether there were hidden catches, or what would happen if they applied. In the finance sector, these unknowns create hesitation — and hesitation kills enquiry.

By redesigning the homepage to win attention in 2.6 seconds and remove every source of perceived risk, enquiries surged immediately.

A Complete Turnaround Across All Emirates

They had a premium brand. They had demand. Their marketing was holding them back.

Before working with JMarketing, Maple Bear UAE had all the ingredients for success: a respected name, multiple branches, and strong search volume across Dubai and Abu Dhabi. But their digital system was leaking at every stage.

Thousands Were Landing. Few Were Signing Up.

We changed just one thing: the homepage.
No extra ad spend. No new funnel. Just a strategic rebuild using our conversion-optimised framework — one that removed friction, answered key doubts, and made it easy to start a free trial. The result?

25.17% increase in trial signups — in just 48 hours.

The new GLSS homepage focused on:

• Guiding visitors clearly to the next action
• Positioning the trial as a smart, low-risk first step
• Eliminating hesitation with persuasive, trust-building messaging

Arise Solar, a leader in Australia’s solar energy market, had seen sales decline as competition increased. Their website was getting traffic but failing to convert visitors into leads. They needed a landing page that didn’t just inform—it had to drive immediate action. By implementing a high-performing, conversion-optimised design, we increased website calls by 67% and boosted live chat engagement by 50%, delivering instant results the moment the new page went live.

The new Arise Solar Landing Page aimed to:

• Build trust with strong messaging and proof.
• Increase leads with a high-converting design.
• Simplify navigation for a frictionless experience.

Drive Protected sells DIY paint protection film kits in a category where customers feel excited by the savings, but anxious about getting the installation wrong. The product had strong appeal, but the page had to overcome fear around bubbles, mistakes, wasted money, and whether a self-installed PPF kit could really look professional.?

JMarketing rebuilt the customer journey around confidence. The new page made the product feel easier to understand, easier to trust, and easier to buy by improving the visual hierarchy, clarifying the value of DIY installation, and bringing key trust assets such as education and tutorials into the decision path.

The result was a rapid ecommerce turnaround. In the first two months, Drive Protected achieved 163% revenue growth, a 400% increase in website conversion rate, and over 800% ROI on the initial investment without increasing advertising spend.

Giant iTab are a B2B company that received a lot of interest at the various business shows they presented at. The people they met, then needed to convince their management to make the purchase. Digital helped pull more leads through the sales cycle. It excited managers remotely, showed how the product solved business problems, and kept the brand top of mind throughout an prolonged buying cycle.

The new Giant iTab website aimed to:

• Position them as the market leader
• Penetrate the B2B market
• Professionalise & Streamline their branding

The brief for this project was to transform the way Wealth Safe communicates their offer, so that viewers immediately see the benefit for themselves and their business. By reorganising the page to remove frictions from visitors’ minds, JMarketing was able to vastly increase the conversion rate, and improve viewer experience.

JMarketing more than doubled the page’s conversion rate by redesigning its look, feel & responsiveness. This improvement in lead generation means Wealth Safe’s advertising will generate a higher ROI, and this will directly impact their bottom line.

Sustainable Australia Fund were a unique, government endorsed company, offering business loans for environmentally friendly building upgrades. This unique finance was troublesome to explain, and thus their lead acquisition rates needed to improve.

We created an award-winning website that simplified the message to its highly desirable benefits. The barriers to enquiring were decreased with the use of several different conversion points, each appealing to a different potential need (general enquiry, check if they qualify, etc.). This strategy resulted in a rapid (overnight) jump in leads, inspiring more than 8 times the number of site visitors to leave their contact details!

Kids First Group (KFG), a nursery in Dubai, dramatically increased leads without spending more on advertising. JMarketing drove this result by using science to influence the customer decision process. As a result of this work, the website now converts 250% more visitors into booked tours. Not only did ad expenditure not increase, but KFG’s cost-per-lead actually decreased by 38%.

Working with JMarketing resulted in Mike Irving’s business coaching revenues growing by 30%, natural search traffic growing 300%, and pre-qualified, high value clients coming into his sales funnel.

In just one year of working with JMarketing, Mike Irving’s business coaching company was able to increase web visitors by 300%, revenue by 30%, fill its funnel with leads, and outsource all their marketing activities.Historically, ABA’s website had only ever produced one lead. Their issue was standing out in a crowded market where prospects usually choose a coach from a trusted referral. JMarketing used their knowledge of consumer psychology to communicate ABA’s value in a way that was immediately appealing to visitors, leading to a rapid growth in leads and sales.