Analyst Report

Comply Advantage
Web Effectiveness Report

Welcome to your tailored website review, crafted exclusively for Comply Advantage. At JM Influence Agency, we turn digital marketing from a gamble into a precise science. This report showcases just a glimpse of our approach, transforming uncertainty into strategy.

Our aim? To start a conversation with your marketing or executive team.

We're here to offer you a roadmap that not only reaches your audience more effectively but also unveils the science behind customer choices—making sure they choose you.**

The Review (Before)

Your Current Hero Module

The first 2.6 seconds is the battle you are looking to win. It’s all the time most sites receive before people leave. As you can see, your site has a number of danger signs.

Compare this to a quick alternative we created featuring a best-practice approach.

Note: In a real version we would run a scientific Rapid Message testing campaign to understand statistically what will impact/influence your audience more

The Recommendations (After)

Proposed Hero Module

The difference here is the science of how our eyes read, and our minds make decisions. This style of layout has consistently drive leads up without spending a dollar more on advertising.

Now imagine what happens when you bring this level of science to every part of your website, and digital marketing? But before we get there, lets explain why this works.

Super Important View

Mobile View (Before & After)

Over 50% of global web traffic comes from mobile devices—a number that only grows. Recognising this, we prioritise mobile design to ensure your message captures attention instantly. Our mobile mockups aren’t just shrunken versions of the desktop site; they’re crafted for thumbs and quick scans.

This approach guarantees your site not only looks great on small screens but also engages and converts. Mobile isn’t the future; it’s the present, and we make sure you’re ready.

Data Testing for Influence

Audience Testing Results

We tested the underlying desires of the customer through paid advertising. The data below is real. Though it comes from a limited scope, it shines a light on how to craft messages that truly speak to your audience.

This method simplifies marketing. It removes guesswork. We’re not pushing customers anymore; we’re listening to them. Now we can understand the desires of the audience, how to attract them to take action. This shift in approach crucial for genuine influence.The insights from this testing ensures:

  • Ads that don’t just speak to the audience but engage them immediately.
  • Websites that grab and hold attention within the first 2.6 seconds.
  • The easy next step that customers are willing to share contact details for


How we used the above data

In the page mockups above, The headlines and “next step” buttons in the mockups draw directly from what customer testing revealed. They grab more attention and encourage more engagement. This approach assures us of better results without extra ad spending.

The Science

Why is This Important?

What would be the impact if you knew exactly the words that influenced your audience’s decision-making? Would that give you an advantage to sway them? And what would you say to someone that knew what to say, but didn’t say it?  This is the situation you are in.

The single most important part of your website is the hero section (the header block visible when you load the page). This is make or break time, and you have 2.6 seconds to capture customer interest. The questions to address are:

1 – Is the headline talking to the ‘need’ of your customer?

Most companies either talk about themselves, or have never tested what their client thinks their need is. Worse yet, they ‘tell’ the customer what they should want.

2 – Is the easy next step clear & low friction?

99% of people won’t enquire right away, so instead of letting them bounce away, what are you doing to give them a frictionless next step?

The Proof

Similar Successful Results

We have worked with companies just like . Our methodology generates the same incredible results every time, all without spending a dollar more on advertising, and often less.

Take Buddy Health as an example. A medical technology (medtech) company in the UK. We transformed their homepage as you can see below.  The results not only saw a massive spike in users staying on the page, and engaging with the content. The company was specifically called out via industry awards that this should be the blue-print for how to do digital marketing.

Well, the truth is, it is a blue-print, it’s the JM Influence System©, which we look forward to chatting more about with you over a call.

Medical Technology (SAAS)

Buddy Healthcare

Professional Services (Executive Coaching)

Advanced Business Abilities

Education / Hospitality Sector

Kids First Group Nurseries

The Science Explained

How Our Mind Decides

Our brains are built to protect us from pain. Countless research has shown that if we can’t immediately see how something solves our problem, then we drop out of the purchase cycle. That’s our brain protecting us from the ‘pain’ of applying energy in the wrong place, and it would prefer to skip it all together, rather than risk it being the wrong outcome.

The solution to this, is what we call ‘The 9 Frictions’. This is what science has proven are the 9 pieces of information a potential customer wants, before their mind will feel comfortable talking to a salesperson or viewing a demo. When these objections are handled effectively by the website, engagement and enquiry rates go through the roof. Just checkout the chart below.

Our methodology

The Science of how people research their options

Our brains are built to protect us from pain. Countless research has shown that if we can’t immediately see how something solves our problem, then we drop out of the purchase cycle. That’s our brain protecting us from the ‘pain’ of applying energy in the wrong place, and it would prefer to skip it all together, rather than risk it being the wrong outcome.

The solution to this, is what we call ‘The 9 Frictions’. This is what science has proven are the 9 pieces of information a potential customer wants, before their mind will feel comfortable talking to a salesperson or viewing a demo. When these objections are handled effectively by the website, engagement and enquiry rates go through the roof. Just checkout the chart below.

1. Product Performance

Showcasing how your solution solves the customers problem fully helps you clear mindful resistance and ease decision-making

2. Expertise

When in doubt, humans lean on experience. Proving your authoritative expertise reduces fear of the unknown and builds trust and credibility

3. Product Durability

'Will this solution last?' is a common worry. By demonstrating your product's enduring worth helps overcome this concern in the mind

4. Product Pricing

Transparent pricing fosters trust. Providing a reference point keeps customers engaged, preventing them from seeking info elsewhere

5. Production Capacity

“Will they deliver as promised?” is a question in your prospects’ minds. Demonstrating a solid track record of success reassures customers

6. Timely Delivery

Unnecessary waiting triggers friction. Ensuring swift, convenient implementation keeps the buying cycle momentum going

7. Similar Clients

There’s two restaurants: one is crowded, the other is empty. Which one would you choose? When clients trust you, others will follow

8. Customer Service

Knowing someone's got your back calms uncertainty in the mind. Robust customer service assures clients they are never alone

9. Returns Policy/Guarantee

Overcome the deep-rooted fear of being taken advantage of by creating win-win situations for your customers with iron-clad guarantees.

1. Product Performance
Showcasing how your solution solves the customers problem fully helps you clear mindful resistance and ease decision-making
2. Expertise
When in doubt, humans lean on experience. Proving your authoritative expertise reduces fear of the unknown and builds trust and credibitlity
3. Product Durability
'Will this solution last?' is a common worry. Demonstrating your product's enduring worth helps overcome this concern in the mind
4. Product Pricing
Transparent pricing fosters trust. Providing a reference point keeps customers engaged, preventing them from seeking info elsewhere
5. Production Capacity
“Will they deliver as promised?” is a question in your prospects’ minds. Demonstrating a solid track record of success reassures customers
6. Timely Delivery
Unnecessary waiting triggers friction. Ensuring swift, convenient implementation keeps the buying cycle momentum going
7. Similer Clients
There’s two restaurants: one is crowded, the other is empty. Which one would you choose? When clients trust you, others will follow
8. Customer Service
Knowing someone's got your back calms uncertainty the mind. Robust customer service assures clients they are never alone
9. Returns Policy/Guarantee
Overcome the deep-rooted fear of being taken advantage of by creating win-win situations for your customers with iron-clad guarantees.
Download our 2024 Analyst Report

The ‘9 frictions’ that sink 85% of marketing

Learn agency secrets, how to overcome the psychological resistances that drive most marketing to failure. Understand the science so you can avoid making the same mistakes , and thus how to create world-class marketing that scales.

    First step - Market Surety Testing

    How To Predict Marketing Success & Avoid Failures

    If you knew in advance which marketing efforts would succeed or fail, how would it change your approach? That’s exactly what market surety testing provides. The ability to pre-test your approach to your target market, gauging the probability of success long before you have allocated any time or resources.

    What is Market Surety Testing
    A system that tests your target audience without them knowing. No bias. No wrong turns. It’s really behavioral data that tells you how to best market to them. In short, it’s a game changer.

    What Can We Test?
    For digital marketing there are three common areas (but not limited to) that we test.

    • 1.
      The Language that captures your customers attention
    • 2.
      The true underlying desire of your audience (not just what they tell you)
    • 3.
      The ‘easy next step’ they are willing to perform in the moment

    Why Is This Valuable? These three elements are the cornerstone of any successful company. It’s the ticket to scale. If you know the root problem your customer has, the language that gains their attention, and a simply first step they take without hesitation... then how much more effective would your advertising be?

    Does it Work?
    We have a 100% success rate, because it’s real customer behavior. We aren’t tricking them into anything. We simply monitor what they respond to, and then feed this back into your marketing mix. The results are always the same, a big improvement in lead generation.

    Who Should Use Market Surety Testing?
    Any company that wants to do better. We have applied this system over a decade to small and multi-national companies alike. Our customers are always astounded with the quantifiable upswing in results, all without spending a dollar more on advertising.

    Next steps...

    Get To Know Us Over Zoom

    Let's arrange a time to chat. There’s no big sales pitch, just an opportunity to get to know us, and we will share with you openly our science, and recommendations.

    Brands that trust JM